ESD竤文设计|凯佳江南里售楼部

溪山步步开图障,山影更随溪荡漾 ——宋 刘子翚

本案灵感起于江南韵，设计从建筑与空间的功能指向为出发点去考量，以设计的倾向性为潜藏的心理暗示手法，去主导人在空间中的动线指引。人随动线行走于空间，心随视觉递进空间的情绪体验，共同达成了空间销售功能的实现。Inspired by the Jiangnan Rhythm, Proceeding from the function orientation of architecture and space，With the design tendency as the concealed technique for psychological suggestion ，Guidance of dynamic line is offered for people placing themselves in the space．As people walk in the space along the dynamic line，Emotional experience of space is intensified as visual coverage grows，Thusthe concerted efforts giving to the spatial sales function

在审美意趣的达成上则以“江南”为立意，流水淙淙 烟雨小楼 山影重叠的韵味，以去显性符号式的表达，含蓄写意，隐喻人文，以现代的手法，自然的清雅，去注入江南之风情，在细节处别出心裁，别生意趣。The aesthetic interest is centered around “Jiangnan”，To highlight the charm of flowing water, misty pavilion, and overlapping hill-shade，Ways of expression free of dominant symbol are used for the metaphor of humanity, like the implicit freehand brushwork，Modern techniques and natural elegance are applied to breathe life into the ethos of Jiangnan ，Originality in the details thus gives birth to unique fun．

空间与解构，动线与美学，功能与趣味，以此多重属性逐步去递进，共同将这一售楼空间的身心体验，指向了归属感这一关键词。Space and deconstruction, dynamic lines and aesthetics, function and fun，In a progressive unfolding of the multiple attributes ，Together, the point the physical and mental experience of this sales space，To the key word of belonging.

用结构分解的手法，定性了空间的江南之韵。山影重叠及亭台楼阁的连续性意向，随空间行走的深入徐徐展开，不大张声势，无大肆渲染，以寥寥几笔江南写意的形态，于现代的空间框架里言无尽，意横游。A tree of beautiful and vigorous vitality at first sight，Defines the Jiangnan rhyme of the space．Overlapping hill-shade and the continuity of pavilions, terraces and pavilions，Spread slowly as the spatial walk advances，Not much fanfare, nor much playing up，A few strokes of Jiangnan freehand style，Give the modern spatial framework endless connotations．

曲径通幽尽，豁然开朗处。依据功能的区域划分而形成的回路，是空间表达的明线，依据视觉引导动线则是心理与行动牵引的暗线，大至建筑空间，小到元素的转折，以及体块故意为之的动线约束，皆是为这一主动策划来服务。极简的现代风，与自然氛围的亲近融于一堂，重新定义人与城市与自然的关系。行走于期间既有当代简雅的艺术通感，亦有的鸟鸣山影间，风撩枝叶动的惬意体验。共同寓意着未来城居的风向标，

As the winding path reaches the end of seclusion, an open world is reveled．A circuit formed by the division of functional areas，Represents the open line of spatial expression，The visual guidance line is the dark line for psychological and behavioral motivation，From the architectural space to the small element transitions，And the deliberate constraints of moving line to the blocks．All serve the initiative planning ，Minimalist modern style，Gather with the intimate natural mood．To redefine the relationship between man, city and nature，Walking through, one feels both the contemporary simple and elegant artistic synesthesia，And a delighted experience of unwinding in nature，Common implication of the vane of the future city dwellings．

回归人文与自然的生活美学一目了然。空间每一个元素，在艺术审美的思考之上，都有着传达给到来者情绪体验的巧妙心机。

An obvious return to life aesthetics embracing humanity and nature．Artistic aesthetics thinking of art of each spatial element，Is driven by ingenious scheming to deliver the emotional experience．

潮玩雕塑既代表了空间的现代调性与意趣，第一眼便吸引着行走者的目光聚焦，同时也兼具视觉上的指向性，以其视线落脚为方向，引入下一个场景。从空间的探索到豁然开朗可观全貌，回字形动线的“收”与“放”，秩序感与无边界的行走多变，自成空间的韵律。每一个功能空间区各自独立，而又并未阻断彼此空间语境的沟通。

Fashionable sculpture represents the modern tonality and interest of the space，Attracting the attention of the walker at the first glance，While offering a visual directivity，Introducing the next scene in the direction of the vision，From the spatial exploration to the panoramic insight，The "close" and "opening" of the zigzag dynamic line，The always-changing sense of order and borderless walking，Naturally giving birth to the spatial rhythm ．Each functional space area is independent，While supporting the communication between each other's spatial context．

每一个视角的成像瞬间，都是当时当刻不同体验情绪的诉说。视线与动线的指引贯穿于整个空间，引起到访者下一步行动的倾向。黑白灰黄金色彩比例营造出的高级感，以及黑色线条在梯形体块之上形成的韵律感，都让空间过渡充满着吸引力与进一步探访的好奇心。呼应的设计手法在空间内外随时可见，大面积落地窗成全了室内与室外的互联，一枝春的若隐若现始终在提点着空间之韵。空间中裸露的原顶是设计匠心的一部分，空间场景始终在为营销场景的体验而助力。对建筑体和空间的解构与重组，让空间形成了内建筑的表达手法.

Every imaging of each perspective，Represents an expression to different emotions emerging at that right moment．Guidance of vision and dynamic line permeates the space，Shaping the next move of the visitors．The golden color ratio of black, white, gray, yellow and gold creates an advanced spatial sense，The black lines on the trapezoidal mass also creates a sense of rhythm，Making the spatial transition appealing to the curious minds for further exploration．Echoing design techniques are found both inside and outside the space，Large floor-to-ceiling windows complete the indoor and outdoor interconnection，A branch of spring is always suggesting the rhyme of the space．Posing restraint to the interactions of nature in an appropriate style，The spatial scene injects constant impetus into the experience of the marketing scene．Deconstruction and reorganization of the building body and space，Empowers the space with an expression of the interior architecture．

呈现出镜头构图的影像感。化境千叠，幽径赋情，每一个视角的场景窥视，都可成为空间中独具江南诗韵的艺术装置。镜面的多处运用解锁了空间的无限生长，室内场景的延伸增加了空间的维度与格局感，在有限的空间里创造出无限的视觉感。以镜中的窥视链接情绪化学反应，实像与镜像在空间中的交织互动，增加了空间体验的神秘感与趣味性。意趣是整个空间品位的基调，大到空间框架上虚实相生的视觉张力，小到充满艺术感的饰品雕塑，每一种写意氛围的植入，都是为空间的情绪个性来助兴。

Presenting the image sense of lens composition．A thousand charms of unfolded landscape, a quiet path of feelings，Peep into every perspective of the scene，Can become the unique art installation of Jiangnan poetry in the space．The multiple use of mirrors releases the infinite potential for spatial growth，Extended interior scene increases the dimension and pattern of the space，Creating infinite visual sense in a limited space．A peep in the mirror links to emotional chemical reaction，The interweaving and interaction of real image and mirror image in space，Adding to the sense of mystery and interest of space experience．Taste and fun form the keynote of the whole space grade，From the visual tension generated by the void and reality on the space frame, at macro level，To the Jewelry sculpture full of artistic sense, at micro level，The implantation of every kind of freehand atmosphere，Is meant to spark the emotional individuality of the space．

设计单位 ︱ ESD竤文空间设计有限公司

Design︱ Hongwen Space Design Co., Ltd 

主案设计｜郑展鸿 刘小文

Case Design|Zhanhong Zheng . Xiaowen LIU

项目名称 ︱凯佳.江南里售楼处 

Project ︱ Kaijia. Jiangnan Lane Sales Office

项目地点 ︱ 福州 

Address ︱ Fuzhou

项目面积 ︱ 550m2 

Area ︱ 550m2

灯光设计｜光说国际照明 

Lighting design｜Guangshuo International Lighting

设计细节执行｜戴凤松 何造精研工贸

Design execution| Fengshong Dai. HZ Office

设计时间 ︱ 2020.09

Time︱ 2020.09

摄影师 ︱ 陈荣坤

Photographer ︱ Cheng rong kun

文案团队 ︱ 清歌传媒

Design paperwork｜QingGe Media