每个设计师都是住宅产品的“使用者”,能在每日的吃喝睡里面找到住宅设计的痒点,然而不是每个商业店铺设计师都是自己设计的产品——店铺的真正用户。这是HELLO主理人打造办公-店铺一体化空间HELLO TEA BAR的出发点之一:让商业店铺设计师在店铺里设计。
Every designer is the user of home where he eats, drinks and sleeps every single day so as to realize the itching point of residential design.However, not every store designer is the owner or customer of the store designed by himself . This is one of the starting points of the HELLO design director to create an office-in-store HELLO TEA BAR: to let store designers design in the store.
▼门店外观,view from the street © UJIN雾镜文化
当下新中式茶馆的设计路径,难逃打造一个茶室的惯性框架,如果去网站搜索茶室意向,又容易受到日本茶室设计风格、形式的影响,变得不中不日。HELLO团队走得更远一些,直接走到真实的历史情境里,寻找中国人心灵深处的“饮”的环境。
Nowadays, most of the Chinese-style tea-houses cannot escape the inertial framework of creating a tea room. To search for the images of tea rooms, you will easily be impressed and thus be influenced by the design style and form of Japanese tea room. The HELLO design team went further and went directly to the real historical scene, looking for the “drinking” environment in the heart of the Chinese people.
▼外摆区,outdoor seating area © UJIN雾镜文化
▼设计师工作室+茶酒吧,Designer’s Studio+Tea Bar © UJIN雾镜文化
孔子曾让弟子畅所欲言志向,弟子曾点说“莫春者,春服既成,冠者五六人,童子六七人,浴乎沂,风乎舞雩,咏而归。”孔子觉得很合意。天与地之间的山水美学,从来贯穿在古人的审美意识当中。早在茶室之前,古人已经喜欢去水边,或饮茶饮酒或吟诗作赋,亲近自然。“浴乎沂”,后来发展成祈福免灾的祓禊仪式,也就是后来的曲水流觞。曲水流觞最早是仪式概念、游戏概念,Hello设计团队将其消化成空间概念,作为空间的核心装置。这就和店铺所在街区里历史悠久的河渠,以及今天仍旧坐在河渠边的城市公共空间里打牌下棋的居民的日常生活行为相连接。这是我们思考的“中式”,从古文化里来,但又扎根在空间生长的最直接的生活环境里。
▼室内空间概览,overview of the interior space © UJIN雾镜文化
▼“饮”的环境,The “drinking” environment © UJIN雾镜文化
Confucius once asked his disciples to express their aspirations freely, and one of the disciple Dian Zen said, “In the late spring season, wearing the spring clothes ,going swimming in the river with a few adults and a few children, dancing in the wind, and singing songs all the way back.” Confucius agreed.The landscape aesthetics between heaven and the earth has always been in the aesthetic consciousness of the ancient Chinese. Long before the “tea room”, ancient Chinese liked to go to the waterside, drinking writing poems, in order to get close to nature. This has developed into a ritual of praying aside water, which was later called “fuxi”, the original form of Qushui Liushang . Qushui Liushang was originally a ritual concept and a game concept. The Hello design team digested it into a space concept and make it into the core installation of HELLO TEA BAR. This is connected with the historic river canal in the neighborhood where the store is located, and the daily behavior of residents who still play cards and chess in the urban public space beside the canal nowadays. This is the “Chinese style” we defined, which comes from ancient culture, but also rooted in the most direct environment where space based.
▼曲水流觞吧台可以漂流出餐
The “Qushui Liushang” bar can float out the dishes © UJIN雾镜文化
▼吧台细节,the “Qushui Liushang” bar details © UJIN雾镜文化
“曲水流觞”吧台也表达了HELLO团队对于商业店铺空间的一个核心思考:以故事性结构取代物理性结构,体验重于形式,好看的同时还很“有意思”。曲水流觞吧台除了“欢庆”,“祈福”两层古老寓意外,也是设计团队对外沟通的装置。“沟通”本指开沟以使两水相通,是思想与信息的传递和反馈的过程。主理人坚信,设计师的工作开始于沟通。曲水流觞吧台为设计师提供了与客户洽谈的空间条件,设计团队也可以随时在茶吧对外发布设计实验成果,形成“实时互动反馈”的动态商业设计环境。
The “Qushui Liushang” bar also expresses a core thinking of the HELLO design team for the commercial store space: a story structure instead of the physical structure , experience is more important than form, stay “interesting” while looking good. In addition to “Celebration” and “Pray for Blessing”, the bar counter is also platform for the design team to communicate with the outside world. “Communication” originally refers to opening a ditch to connect two canals, and it is a process of transmitting and feedback of ideas and information. The designers of HELLO team firmly believe that the designer’s work begins with communication. The Qushui Liushang bar provides designers with space conditions for negotiating with customers. The design team can also executes design experiments in the tea bar at any time, forming a dynamic store design environment with real-time interactive feedback.
▼包厢为设计师提供与客户洽谈的空间,也用于举办茶沙龙等创意活动,the private room provides space for designers to negotiate with clients, and is also used to hold creative activities such as tea salons © UJIN雾镜文化
店外的路人觉得店里的客人是风景,但店内的客人欣赏的也正是窗外绿荫里、朱亭边健步遛狗的居民。所以,在HELLO TEA BAR的空间和时间里,梦境和现实是连在一起的,这是路面店铺的魅力,也是路面设计工作室的独家特点,一个“随时感受社区的脉搏和气息”的空间。
Passersby watches people in the store while people inside the store also appreciate the residents walking their dogs in the green shade outside the window. Therefore, in the space and time of HELLO TEA BAR, dream is connected with reality, which is the charm of the road store and the exclusive feature of the road design studio, a space that “feels the pulse and breath of the community at any time”.
▼扎根于日常生活的古文化,the “Chinese style” rooted in the daily life © UJIN雾镜文化
▼为开业创作“爆竹”装置
A “firecracker” installation for the opening ceremony © UJIN雾镜文化
▼平面图,floor plan © Hello Brand Design
项目名称:HELLO TEA BAR
项目时间:2022年7月
项目面积:约220平方米
项目地址:中国,杭州
设计单位:Hello Brand Design 哈喽品牌设计
项目摄影:UJIN雾镜文化
主要材料:乱纹不锈钢,艺术水泥漆,桦木海洋板,水泥现浇